SEO/PAY PER CLICK
Search Engine Optimisation Explained
Having a brand new website is pointless if no one ever finds you! The process of search engine optimisation (SEO) is the process of optimising your web pages to ensure that the search engines can find you for your targeted keywords.
Search engine optimisation is a science in itself but we find that if a website is built correctly from the outset excellent search engine results can be achieved with no additional outlay or monthly fee.
We will ensure your site is fully W3C compliant, has a properly formatted sitemap, is included in the Google crawl and can also submit your site to over 1000 search engines and directories.
As part of the web design and search engine optimisation process we can produce monthly marketing reports so you can see how many visitors you have had, search engine rankings and the keywords used to get to your site. We then modify and fine tune your keywords and website content to reflect your customers search habits.
The process includes optimising your keywords, meta tags, headings and website copy to include the keywords along with ensuring your site is built to W3C standards and has no fatal errors the search engine robots frown upon. Our search engine optimisation service ensures your site is indexed on all the major search engines – we typically get our client websites showing up on Google within a week of the site going live.
Search engines love websites where the content changes often. In recognition of the importance of this to the search engine optimisation process we can include a news section. This would allow new content to be added, keep the search engines happy and also establish brand loyalty ensuring your visitors/customers come back again.
Additionally the latest news can be distributed by email to as a newsletter, with links back to the website.
We have built an easy to use online newsletter creation tool which can be integrated into your customer database allowing you
to mailshot all your contacts in a few clicks with the latest news, product images and descriptions. An unsubscribe option is included to comply with anti-spam legislation.
Pay Per Click/Adwords
As part of our search engine optimisation service we offer full pay per click and Google Adwords management. For a low monthly fee will can monitor your keyword effectiveness, manage your campaigns and ensure you stick to your budget. We utilise a sophisticated software package to track your account and ensure your always paying the best price for your chosen keywords.
We can also submit your website to list of over 1000 search engines and directories for a one off charge. Many of our customers have enjoyed excellent rankings for their primary keywords using just this technique.